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傲立強者之林！中聯(lián)重科連續(xù)十七年榮登“亞洲品牌500強”

2022-09-26 09:18:01 來源：中聯(lián)重科 閱讀量：11573 評論

導(dǎo)讀：9月22日，世界品牌實驗室(World Brand Lab)發(fā)布了2022年《亞洲品牌500強》排行榜。

　　【農(nóng)機網(wǎng) 明星企業(yè)】9月22日，世界品牌實驗室(World Brand Lab)發(fā)布了2022年《亞洲品牌500強》排行榜。中聯(lián)重科憑借著極高的市場占有率和品牌忠誠度、強大的行業(yè)引領(lǐng)力，排名提升至亞洲品牌第118名，彰顯出領(lǐng)秀行業(yè)的品牌美譽度和影響力，以及澎湃不息的品牌發(fā)展活力。
 
▲中聯(lián)重科《2022亞洲品牌500強》證書
 
　　據(jù)了解，這是世界品牌實驗室第十七次對亞洲品牌的影響力進行的測評, 共有20個國家和地區(qū)的500個品牌入選，這也是中聯(lián)重科連續(xù)第十七年入選該榜單?！秮喼奁放?00強》的評判標(biāo)準(zhǔn)是品牌的亞洲影響力，基本指標(biāo)包括市場占有率、品牌忠誠度和亞洲領(lǐng)導(dǎo)力，有“亞洲品牌第一榜”之稱。
 
　　此次“亞洲品牌大會”主題是“亞洲品牌如何在全球經(jīng)濟動蕩中崛起”，面對新冠疫情造成的經(jīng)濟動蕩，各行各業(yè)都受到不同程度的沖擊。作為工程機械行業(yè)龍頭企業(yè)，中聯(lián)重科保持戰(zhàn)略定力，始終專注創(chuàng)新驅(qū)動、深耕智能制造，今年還以1007.58億元品牌價值連續(xù)19年榮登“中國500最具價值品牌”榜。
 
▲中聯(lián)重科品牌價值突破1000億元，排名67位
 
　　參與發(fā)布會的歐商管理學(xué)院營銷學(xué)教授瓊•克勞德•拉里齊認(rèn)為, 在當(dāng)前的全球經(jīng)濟動蕩中，如何將品牌價值和現(xiàn)實生態(tài)聯(lián)系起來，并將其產(chǎn)品和品牌粘合在一起，對企業(yè)的可持續(xù)發(fā)展至關(guān)重要。
 
　　創(chuàng)新澎湃出不竭的發(fā)展活力。近年來，中聯(lián)重科主業(yè)引領(lǐng)性地位不斷穩(wěn)固，相關(guān)多元產(chǎn)業(yè)蓬勃發(fā)展，數(shù)字化、智能化、綠色化步伐不斷深入。2022年上半年，中聯(lián)重科研制下線 63 款重大新產(chǎn)品，上市 24 款重大產(chǎn)品，實現(xiàn)領(lǐng)先行業(yè)的 29 項數(shù)字化技術(shù)、27 項智能化技術(shù)主機搭載。
 
　　從全球最大噸位全地面起重機、全球首臺萬噸米塔機等世界級產(chǎn)品，到集裝箱式攪拌站、ZE550EK-10挖掘機、ZR360系列旋挖鉆機、ZT105EV新能源寬體礦用自卸車、電動蜘蛛式高空作業(yè)平臺等匠心精品，標(biāo)桿產(chǎn)品層出不窮；從高端攪拌車首次亮相澳洲、首款歐洲版塔機開啟潮流，到泵車實力突破美國市場、動力換擋智能大馬力拖拉機出口填補空白，全球市場持續(xù)拓展。中聯(lián)重科以深厚的底蘊和實力實現(xiàn)了高質(zhì)量穩(wěn)健發(fā)展，品牌影響力與美譽度不斷提升。
 
▲2022年亞洲品牌大會現(xiàn)場
 
　　作為先進制造未來企業(yè)，中聯(lián)重科還以新數(shù)字、新能源、新材料等領(lǐng)域的前沿科技，全面引領(lǐng)行業(yè)“數(shù)字化、智能化、綠色化”變革發(fā)展。研發(fā)的智慧砼運、智慧商砼、高機智管等數(shù)字化平臺，通過物聯(lián)網(wǎng)、大數(shù)據(jù)、移動互聯(lián)網(wǎng)，深度融合傳感、互聯(lián)等技術(shù)連結(jié)設(shè)備、企業(yè)與客戶，提高了全鏈條的用戶體驗，服務(wù)更及時、更智能。
 
　　中聯(lián)重科相關(guān)負(fù)責(zé)人表示，今年正值公司三十周年慶典之年，公司連續(xù)十七年榮登“亞洲品牌500強”，排名持續(xù)提升，既是實力的體現(xiàn)也是活力的彰顯。中聯(lián)重科將繼續(xù)實施產(chǎn)品數(shù)字化、智能化、綠色化融合創(chuàng)新，打造行業(yè)領(lǐng)先技術(shù)優(yōu)勢和高端產(chǎn)品，同時不斷精進服務(wù)技能、強化品牌建設(shè)，為公司持續(xù)高質(zhì)量穩(wěn)健發(fā)展提供支撐。
 

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