贏戰(zhàn)2023！玉柴推動軍團作戰(zhàn) 吹響沖鋒號角

2023-02-01 10:37:18 來源：玉柴機器 閱讀量：17977 評論

　　【農(nóng)機網(wǎng) 明星企業(yè)】奮楫揚帆，贏戰(zhàn)2023。農(nóng)歷大年初八，玉柴營銷將士代表齊聚玉林總部，隆重舉行營銷一線出征儀式，號召全體營銷將士牢記“以客戶為中心”，以開局即決戰(zhàn)、起步即沖鋒的戰(zhàn)斗姿態(tài)、奮斗姿態(tài)，分秒必爭，搶占市場先機，全力向著2023年全集團發(fā)動機銷售52萬臺目標(biāo)奮進。
 
　　以客戶為中心 部署作戰(zhàn)
 
　　會上，玉柴股份總裁吳其偉做了玉柴股份作戰(zhàn)部署，對各業(yè)務(wù)板塊的經(jīng)營目標(biāo)及策略進行了明確和部署。
 
　　玉柴股份繼續(xù)堅持“做獨立的專業(yè)動力系統(tǒng)供應(yīng)商”的戰(zhàn)略定位，朝著“做全、做新、做強”的方向前進，進一步加快銷服一體化變革，拉通前線到總部、終端的營銷服務(wù)流程，強化后臺能力支撐，形成前端、終端及后臺全業(yè)務(wù)鏈協(xié)同的業(yè)務(wù)方式，形成全棲、全領(lǐng)域、全方位的立體作戰(zhàn)模式，實現(xiàn)機構(gòu)扁平化和矩陣式管理，拉動各板塊業(yè)務(wù)SQCDM全面達成，充分滿足客戶需求，支撐公司戰(zhàn)略發(fā)展業(yè)務(wù)目標(biāo)全面達成。
 
　　針對客戶需求，玉柴股份將錨定目標(biāo)，聚焦市場，快速響應(yīng)、精準(zhǔn)布局、敢于亮劍，抓產(chǎn)品、主機廠、終端三大著力點，強化產(chǎn)品和服務(wù)兩大能力，即，動傳職能前置，通過發(fā)動機與整車匹配標(biāo)定和策略控制，實現(xiàn)匹配最優(yōu)，強大的動力總成技術(shù)做背書，在技術(shù)加持下吃透細分市場、吃透車型、吃透產(chǎn)品，給客戶提供技術(shù)可行、適應(yīng)性最好、收益水平最優(yōu)的解決方案；市場和渠道職能向終端市場下沉，以大客戶部為統(tǒng)籌核心，主機廠端拉通總部和駐外大區(qū)需求，終端用戶端以辦事處為業(yè)務(wù)載體，全面打通駐外大區(qū)到各區(qū)域經(jīng)銷合作伙伴、大客戶渠道，為客戶提供更快、更好的服務(wù)。
 
　　戰(zhàn)旗獵獵 誓師出征使命必達
 
　　玉柴集團黨委書記、董事長李漢陽和公司高管團隊，以及來自營銷公司軍團、通機動力營銷軍團、船電動力營銷軍團、海外營銷軍團、玉柴芯藍營銷軍團、服務(wù)與后市場軍團等營銷軍團、500多名營銷人員參加出征儀式。
 
　　期間舉行了各營銷軍團授旗儀式、表態(tài)及宣誓環(huán)節(jié)，現(xiàn)場戰(zhàn)鼓雷鳴，氣氛熱烈，戰(zhàn)旗獵獵，誓言錚錚。
 
全體營銷將士鄭重宣誓
 
　　我們初心不變，一切為了客戶，
 
　　創(chuàng)造客戶價值，使命必達。
 
　　我們決心不變，一切為了勝利，
 
　　開局即是決戰(zhàn)，不贏不歸。
 
　　我們要不懈奮斗，打快拳，出奇招，
 
　　向著全年目標(biāo)前進！前進！前進！
 
　　玉柴營銷鐵軍必勝！
 
　　玉柴必勝！必勝！必勝！
 
　　李漢陽在做出征動員時表示，今天的出征大會，玉柴營銷將士們展現(xiàn)了磅礴的氣勢，激情高昂、熱血沸騰。玉柴鐵軍，傲立市場七十余年，靠的就是永不言敗、頑強拼搏的精神。雄關(guān)漫道真如鐵，而今邁步從頭越，2023年，希望每位出征的營銷將士，拿出更大的勇氣、更大的干勁，以及毫無畏懼的精神，出快拳、出重拳，出奇招、出絕招，把我們今天的誓言、承諾一一兌現(xiàn)，在年底滿載勝利、滿載輝煌歸來！
 
　　錚錚誓詞是戰(zhàn)斗的號角，獵獵戰(zhàn)旗是沖鋒的令旗。全體玉柴建設(shè)者向著新目標(biāo)，奮楫揚帆，篤行不怠。

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