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開展時間: 2025-02-11
舉辦單位: 美國加州圖拉爾國際展覽中心
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地點: 巴彥淖爾市
開展時間: 2025-02-22
舉辦單位: 內(nèi)蒙古春季農(nóng)機展組委會
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地點: 廣州市
開展時間: 2025-02-25
舉辦單位: 廣州光亞法蘭克福展覽有限公司
珠海華發(fā),讓設(shè)施果蔬行業(yè)訂單農(nóng)業(yè)觸手可及
2023-06-09
13:30:15
來源:萬果會公眾號 閱讀量:21151
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導(dǎo)讀:在華發(fā)的華實美原港珠澳現(xiàn)代農(nóng)業(yè)示范園番茄種植基地,我們被華發(fā)的溫室視覺震撼到了。整個溫室大棚區(qū)域面積約15萬方,其面積之大在國內(nèi)的設(shè)施農(nóng)業(yè)領(lǐng)域來說遙遙領(lǐng)先。
【農(nóng)機網(wǎng) 會展快訊】萬果會訊,說起珠海華發(fā),無人不知無人不曉,一座珠海城,半邊華發(fā)造,足以證明華發(fā)在房產(chǎn)界的地位。萬果會創(chuàng)始人朱勇立在參加2023綜合設(shè)施農(nóng)業(yè)研討會時,再次近距離接觸到了這家涉足設(shè)施農(nóng)業(yè)的企業(yè)。
在華發(fā)的華實美原港珠澳現(xiàn)代農(nóng)業(yè)示范園番茄種植基地,我們被華發(fā)的溫室視覺震撼到了。整個溫室大棚區(qū)域面積約15萬方,其面積之大在國內(nèi)的設(shè)施農(nóng)業(yè)領(lǐng)域來說遙遙領(lǐng)先。棚內(nèi)種植的紅串茄遠遠看來,像一串串紅燈籠,十分喜人。萬果會了解到,目前華發(fā)的紅串茄產(chǎn)出率已經(jīng)達到97%-98%,在農(nóng)產(chǎn)品當中算得上是高產(chǎn)量了,在這種恒溫、恒濕的環(huán)境下,水果作為生命體生長在如此適宜的環(huán)境下,自然也會茁壯成長。
華發(fā)負責人介紹說,紅串茄一年的采摘時間可長達11個月。從傳統(tǒng)農(nóng)業(yè)上來講,如此長時間的采摘周期意味著什么,大家都十分清楚。不僅僅是農(nóng)業(yè)領(lǐng)域在設(shè)施農(nóng)業(yè)的影響下真正的實現(xiàn)了農(nóng)業(yè)產(chǎn)能量產(chǎn)化,這種穩(wěn)定的供應(yīng)力帶來的更是整體的品牌與產(chǎn)值效益的不斷攀升。
在溝通過程中,華發(fā)相關(guān)負責人坦言,目前國內(nèi)很多的主流渠道都在與華發(fā)進行訂單化生產(chǎn)模式。用訂單提前預(yù)定產(chǎn)品的上市周期,這一做法也被稱之為訂單農(nóng)業(yè)。
企業(yè)如何做好訂單農(nóng)業(yè)呢?從兩個層面來講,分為品質(zhì)和品牌。第一是農(nóng)產(chǎn)品的產(chǎn)量、品質(zhì)和品控要穩(wěn)定。作為訂單農(nóng)業(yè),首先要保證的是產(chǎn)量供給要跟得上,其次是產(chǎn)品品質(zhì)要保證統(tǒng)一,最后是品控環(huán)節(jié)嚴格把關(guān),按照標準化執(zhí)行。只有這樣才能保證進入市場的產(chǎn)品能夠贏得忠誠的消費者。
第二品牌要響亮。當產(chǎn)量、品質(zhì)、品控持續(xù)穩(wěn)定后,更要注重品牌的宣傳與沉淀,都說酒香不怕巷子深,但隨著現(xiàn)代化快速發(fā)展,品牌宣傳對于企業(yè)來講尤為重要。只有將品牌打響,C端消費者才能提高產(chǎn)品接受度。也就是說,產(chǎn)地、渠道、消費者三方齊發(fā)力才能使整個產(chǎn)業(yè)鏈條加速形成訂單農(nóng)業(yè)。
華發(fā)企業(yè)雖涉足農(nóng)業(yè)不久,但得益于強大的人才儲備、專業(yè)先進的技術(shù)以及繁多的品種儲備和高品質(zhì)的品控,目前其產(chǎn)品在國內(nèi)深受追捧。在上海,我們在多家商超也能看到華發(fā)的串番茄陳列柜臺,十分吸睛。華發(fā)在農(nóng)業(yè)板塊是現(xiàn)代農(nóng)業(yè)的縮影,也是設(shè)施農(nóng)業(yè)的技術(shù)沉淀者。正是有眾多華發(fā)這樣的先行者,才能助推中國農(nóng)業(yè)的加速科技化,加速現(xiàn)代化。
農(nóng)業(yè)是保障國民經(jīng)濟發(fā)展的基礎(chǔ)產(chǎn)業(yè),近年來,中國農(nóng)業(yè)在快速的發(fā)展,也在不斷完善創(chuàng)新。“十三五”期間,我國發(fā)展進入新常態(tài),農(nóng)業(yè)農(nóng)村發(fā)展面臨農(nóng)業(yè)供給側(cè)結(jié)構(gòu)性改革,轉(zhuǎn)方式、調(diào)結(jié)構(gòu)、促升級、增加有效供給是當前及未來發(fā)展的重要戰(zhàn)略。
設(shè)施農(nóng)業(yè)是我國現(xiàn)代農(nóng)業(yè)發(fā)展的顯著標志,作為一種高科技含量、高投入、高產(chǎn)出、高效益的集約化農(nóng)業(yè)生產(chǎn)方式,已成為世界各國農(nóng)業(yè)科技發(fā)展水平競爭的重要指標。我國設(shè)施農(nóng)業(yè)總體規(guī)模居世界首位,但與國外先進水平相比還存在較大差距,全國設(shè)施農(nóng)業(yè)發(fā)展也缺乏集群式引領(lǐng)。
為改善這一現(xiàn)狀,2023年9月21~23日,萬果會攜手江南果菜市場、中食展在廣州保利世貿(mào)博覽館舉辦“廣州(江南)國際果蔬產(chǎn)業(yè)博覽會”,同期2023首屆設(shè)施果蔬產(chǎn)業(yè)大會•廣州,此次展覽會將匯集國內(nèi)外優(yōu)質(zhì)的設(shè)施農(nóng)業(yè)資源及最先進的設(shè)施裝備等,歡迎蒞臨參觀~
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