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開展時間: 2025-02-11
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地點(diǎn): 巴彥淖爾市
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地點(diǎn): 廣州市
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貼近市場用戶,創(chuàng)新經(jīng)營模式——東風(fēng)農(nóng)機(jī)東海、許昌直營店盛大開業(yè)
2023-09-19
10:02:25
來源:東風(fēng)農(nóng)機(jī) 閱讀量:19023
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導(dǎo)讀:2023年8月22日,東風(fēng)農(nóng)機(jī)許昌直營店在河南許昌建安區(qū)農(nóng)機(jī)物流園開業(yè)。8月31日,東風(fēng)農(nóng)機(jī)東海直營店開業(yè)儀式隆重舉行。
【農(nóng)機(jī)網(wǎng) 明星企業(yè)】2023年8月22日,東風(fēng)農(nóng)機(jī)許昌直營店在河南許昌建安區(qū)農(nóng)機(jī)物流園開業(yè)。8月31日,東風(fēng)農(nóng)機(jī)東海直營店開業(yè)儀式隆重舉行。
宣碧華董事長出席了東海直營店開業(yè)典禮,并就直營模式的推行闡明了其重要意義,以及直營模式未來的發(fā)展規(guī)劃。
宣董事長指出,推行直營模式的目的是作為裝備制造企業(yè)要往前移,靠近用戶,貼近市場。直營店從渠道建設(shè)上是直面用戶,通過參股農(nóng)場、農(nóng)墾、兵團(tuán)是融入最終用戶。我認(rèn)為將來十年的發(fā)展過程中,中國農(nóng)業(yè)的現(xiàn)代化和規(guī)?;且粋€具有挑戰(zhàn)又有機(jī)會的這么一個時間段,而且大家都將面臨的是一個新的形式、新的模式,與傳統(tǒng)的農(nóng)業(yè)作業(yè)模式完全是兩回事,所以說目前我們都是外行,都要撲下身子謙虛的來尋找新的需求,同時,找到新的需求以后,要建立新的能力來滿足需求。直營店就是一個制造業(yè)企業(yè)的能力延伸,融入最終用戶也是尋找需求的能力挖掘。
直營店是我們制造企業(yè)的第二次再制造,在直營店這個平臺上,我們不光關(guān)注
拖拉機(jī)市場,要關(guān)注拖拉機(jī)的應(yīng)用,還要拉動我們的供應(yīng)鏈,打造我們的產(chǎn)業(yè)鏈,來一起共同發(fā)力進(jìn)行再制造。在再制造當(dāng)中再創(chuàng)新、再賦能、再拓展應(yīng)用、再尋找滿足新需求的新標(biāo)準(zhǔn)。通過直營店的平臺,我們也要在服務(wù)上再創(chuàng)新,而且這個服務(wù)不是傳統(tǒng)上的服務(wù),搞維修、搞配件那是傳統(tǒng)服務(wù),后面的再制造也是種服務(wù),再應(yīng)用、再賦能也是種服務(wù),而且是提早知道了農(nóng)藝、農(nóng)產(chǎn)品、農(nóng)業(yè)作業(yè)的季節(jié),能夠使裝備在季節(jié)當(dāng)中不停機(jī)、少停機(jī),服務(wù)提前、服務(wù)作為一種體檢也是一種創(chuàng)造。所以這樣一種平臺是既有再制造又有創(chuàng)新服務(wù)。
宣董事長指示,在能力打造建設(shè)當(dāng)中,除了渠道延伸、用戶延伸以外,人才也是延伸,我們想通過融入農(nóng)莊、農(nóng)墾、農(nóng)業(yè)合作社,包括農(nóng)機(jī)合作社,在農(nóng)事服務(wù)當(dāng)中也能拓展。在延伸直營店平臺當(dāng)中,挖掘找到全國更優(yōu)秀的人才來加盟、加入東風(fēng)的直營店,有營銷人才、再賦能的人才、服務(wù)的人才我們都?xì)g迎,加盟以后不光可以作為職業(yè)經(jīng)理人聘用,能力強(qiáng)的也可以入股東風(fēng)的直營店股份,擴(kuò)大東風(fēng)滿足用戶的能力,也擴(kuò)大我們的人才隊(duì)伍,也是一種機(jī)制的再創(chuàng)新。
李強(qiáng)總理在中外記者招待會上曾經(jīng)講到,坐在辦公室里面都是問題,跑到現(xiàn)場都不是問題、都能解決。所以,我們也不能坐在廠里面搞產(chǎn)品,而是要跑到市場上來做產(chǎn)品、做服務(wù)、做再制造,我相信通過直營店的開業(yè),是完全能夠達(dá)到或者做到我們初始設(shè)計(jì)的目標(biāo)和要求,另外也希望不論是用戶還是供應(yīng)鏈、還是產(chǎn)業(yè)鏈、還是合作方,都和我們齊心協(xié)力,同頻共振,滿足用戶需求,最后大家獲得多贏、雙贏這么個結(jié)果。
宣董事長要求,東風(fēng)開頭這么做,相信行業(yè)其他的同行也會跟進(jìn),將來可能會是一種趨勢,可能也是一種潮流,所以我們要在平臺上不斷的創(chuàng)新,始終領(lǐng)先一步。
東風(fēng)農(nóng)機(jī)江蘇東海直營店開業(yè)儀式隆重舉行
東風(fēng)農(nóng)機(jī)江蘇東海直營店開業(yè)儀式隆重舉行
東風(fēng)農(nóng)機(jī)河南許昌直營店正式成立
東風(fēng)農(nóng)機(jī)河南許昌直營店正式成立
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