農(nóng)機行業(yè)看《未擇之路》是怎樣成功的（一）

2018-09-18 18:16:18 來源：中國農(nóng)機網(wǎng)原創(chuàng) 作者：四夕 閱讀量：46316 評論

　　【中國農(nóng)機網(wǎng) 編輯視角】影片《未擇之路》在周末已經(jīng)上映了，主要講述了在河西走廊那無邊的戈壁灘上，欠下高利貸的二勇(王學(xué)兵飾)意外與來歷不明的孩子尕娃(朱耕佑飾)在前往太白梁的途中與不同人相遇所發(fā)生的一系列故事。
 
　　《未擇之路》曾獲第21屆上海電影節(jié)亞新獎佳新人導(dǎo)演提名，以及亞新獎佳影片。意大利當(dāng)?shù)貢r間8月30日，《未擇之路》參加了第75屆威尼斯電影節(jié)“聚焦中國”單元展映榮獲第75屆威尼斯電影節(jié)Kineo Anica電影獎佳影片獎，馬伊琍摘得焦點女演員的桂冠。那么，《未擇之路》的成功之道中有哪些是值得我們農(nóng)機行業(yè)借鑒的呢？

        瞄準市場空白
 
　　國產(chǎn)公路電影發(fā)展晚于西方國家，正處于一個發(fā)展階段，其市場可以說是相對空白。國產(chǎn)公路片的數(shù)量也并不是很多，多以文藝片、喜劇片為主，比較的的有《千里走單騎》、《落葉歸根》、《無人區(qū)》、《后會無期》、《心花路放》、《人在囧途》等。
 
　　瞄準市場空白，這無疑是《未擇之路》成功的原因之一，“人無我有”一向便是市場競爭中的制勝原則。在我們農(nóng)機行業(yè)，當(dāng)前市場上盲目跟風(fēng)嚴重，多種農(nóng)機具已經(jīng)趨于飽和，甚至是開始過剩。只有部分細分領(lǐng)域中的相關(guān)農(nóng)機尚能開創(chuàng)新的市場，我們不妨多關(guān)注小眾農(nóng)機產(chǎn)品和經(jīng)濟作物機械的研發(fā)、生產(chǎn)，積極打造差異化、多元化的產(chǎn)品，不斷提升競爭力。
 
　　此外，農(nóng)機后市場也是一個發(fā)展方向，如二手農(nóng)機、農(nóng)機零部件、農(nóng)機租貧以及農(nóng)機金融等相關(guān)服務(wù)。就農(nóng)機零部件市場而言，市場狀態(tài)較為散亂，沒有一個統(tǒng)一的農(nóng)機零部件市場標準，關(guān)鍵零部件很多還受制于人，應(yīng)當(dāng)農(nóng)機零部件的研發(fā)及制造投入。
 
　　做好產(chǎn)品要用心
 
　　影片中大西北地域特征的景色，不論是荒蕪的公路還是廣闊無垠的戈壁，以及彪悍的民風(fēng)和甚至可以透過銀幕感覺到空氣中彌漫著令人窒息的悶熱，一系列長鏡頭和空境的運用將西北風(fēng)貌徐徐展現(xiàn)在我們眼前。導(dǎo)演唐高鵬曾說過他們在拍攝時幾乎穿越了整個河西走廊，全程長達1100多公里，從沙漠到戈壁灘、從有植被的荒原再到城市。
 
　　可以說，不管是不打折扣的外景拍攝，還是西北特色的膚色打扮，都讓這部影片顯得誠意滿滿，這便是能夠獲得成功的第二個原因。作為機器制造業(yè)，從*創(chuàng)意的產(chǎn)品研發(fā)、注重細節(jié)的匠心制造，到誠懇誠信的銷售、貼心周到的售后服務(wù)一條龍，都不能缺少的便是誠意，誠意能夠為的產(chǎn)品增色添彩。
 
　　隱忍中學(xué)會反擊
 
　　在電影中，常使用的手法便是隱喻?！段磽裰贰返碾[喻在小編看來可以說是運用的爐火純青。在這部電影里，鴕鳥的形象相信大家都印象深刻。鴕鳥主要在兩個地方出現(xiàn)，一個是電影的開篇被販賣被打倒的鴕鳥，一個是在集裝箱旅店那里的那套“我不疼”的“鴕鳥拳”。
 
　　而這是這場戲，這個一事無成終日在戈壁灘與鴕鳥相伴、身負債務(wù)又與妻子離異、一路被打被罵的孤獨男人，竟然在那些彪悍的貨車司機中保護了女人和孩子，也是在這里，他教了尕娃那套“鴕鳥拳”。開頭面對被留下的尕娃他說的是“離鴕鳥遠點，小心他踢死你”，而“鴕鳥拳”則是在挨打的時候向后踢。這無疑是二勇的處世哲學(xué)，并且這個也恰恰是貫穿全片的隱喻，在隱忍中尋找機會反擊。
 
　　我們農(nóng)機行業(yè)發(fā)展遲于西方一些農(nóng)業(yè)大國，發(fā)展水平也相對落后，在產(chǎn)品領(lǐng)域更是可以說受制于人。但是，我國的農(nóng)機行業(yè)即便是在這樣的境況下也依然一步一步扎實發(fā)展，邁過發(fā)展的“黃金十年”，逐漸成為了“農(nóng)機大國”。
 
　　小結(jié)
 
　　《未擇之路》叫好必有其道理，我們農(nóng)機行業(yè)發(fā)展可向其借鑒，當(dāng)市場出現(xiàn)飽和趨勢時，將眼光轉(zhuǎn)到新產(chǎn)品上；從研發(fā)制造到銷售及售后服務(wù)，多加誠意可以或許可以讓企業(yè)有意料之外的收獲；當(dāng)行業(yè)發(fā)展受制時，也要徐徐謀發(fā)展。
 
　　當(dāng)前業(yè)內(nèi)人士分析，未來農(nóng)機市場將呈“L”型走勢。在此情況下，如何走好農(nóng)機路顯然是我們應(yīng)當(dāng)思考的問題。

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