細(xì)讀愛科企業(yè)發(fā)展策略 看農(nóng)機(jī)行業(yè)發(fā)展新思路

2018-10-13 17:25:37 來源：中國農(nóng)機(jī)網(wǎng)原創(chuàng) 作者：四夕 閱讀量：47649 評論

　　【中國農(nóng)機(jī)網(wǎng) 明星企業(yè)】農(nóng)業(yè)機(jī)械化是農(nóng)業(yè)現(xiàn)代化的基礎(chǔ)和重要標(biāo)志，新形勢實現(xiàn)新發(fā)展需要新思路。日前，農(nóng)業(yè)農(nóng)村部農(nóng)業(yè)機(jī)械化管理司在京主持召開了農(nóng)機(jī)化專家座談會，各位行業(yè)大咖對農(nóng)機(jī)化的重點工作、當(dāng)前行業(yè)發(fā)展形勢進(jìn)行了深入探討，關(guān)注熱點、厘清問題、展望未來，探討農(nóng)機(jī)行業(yè)在“鄉(xiāng)村振興”大潮中的走勢。圍繞本次座談會中的精彩觀點以及愛科一直以來的發(fā)展?fàn)顩r，我們來談?wù)勊麄兊霓r(nóng)機(jī)推廣策略。
 
　　90年代，在“向外看，引進(jìn)來”的時代背景下，廣東農(nóng)墾進(jìn)口了一批麥賽福格森拖拉機(jī)，為愛科進(jìn)入中國打下基礎(chǔ)。2006年，北京愛科貿(mào)易公司成立，愛科正式進(jìn)入中國，此后，穩(wěn)步發(fā)展。時至今日，愛科不僅牢牢占據(jù)中國農(nóng)機(jī)市場，常州工廠生產(chǎn)的整機(jī)和配件更是遠(yuǎn)銷包括歐美發(fā)達(dá)國家和地區(qū)在內(nèi)的市場，這顯然離不開科學(xué)合理的推廣策略。
 
　　戰(zhàn)略性地投資成長型市場
 
　　在本次座談會上，中國工程院院士、國家農(nóng)業(yè)信息化工程技術(shù)研究中心主任趙春江提出，要挖掘信息化在現(xiàn)代農(nóng)業(yè)中的巨大潛力。在我國農(nóng)機(jī)化發(fā)展中，信息化的趨勢越來越明顯，通過信息科學(xué)技術(shù)和農(nóng)業(yè)的結(jié)合，利用大數(shù)據(jù)和互聯(lián)網(wǎng)技術(shù)提高農(nóng)業(yè)生產(chǎn)的效率和度，是未來農(nóng)業(yè)發(fā)展的必然趨勢，信息化是提高農(nóng)機(jī)作業(yè)質(zhì)量的重要手段。
 
　　愛科在可持續(xù)技術(shù)領(lǐng)域的投資規(guī)模化與合理化并重，不斷擴(kuò)大網(wǎng)絡(luò)和成長型市場，致力于幫助那些注重持續(xù)提高盈利能力和生產(chǎn)率的未來農(nóng)業(yè)生產(chǎn)者。通過利用網(wǎng)絡(luò)將提高農(nóng)業(yè)生產(chǎn)率變成現(xiàn)實，專業(yè)的農(nóng)業(yè)機(jī)械在提高農(nóng)業(yè)生產(chǎn)率和降低收割期后期廢物發(fā)揮著關(guān)鍵作用。
 
　　加大新技術(shù)與產(chǎn)品開發(fā)的投資力度
 
　　農(nóng)業(yè)農(nóng)村部規(guī)劃設(shè)計研究院副院長崔軍認(rèn)為，應(yīng)該要以科技之智增設(shè)施農(nóng)業(yè)之能，與發(fā)達(dá)國家相比，我國設(shè)施農(nóng)業(yè)產(chǎn)業(yè)發(fā)展模式及服務(wù)體系落后，農(nóng)機(jī)裝備、自動化、信息化等水平還很低，設(shè)施農(nóng)業(yè)發(fā)展必須兼顧經(jīng)營體系、產(chǎn)業(yè)體系和生產(chǎn)體系，努力形成設(shè)施園藝和智能化裝備制造業(yè)的共促共贏，以科技之智增產(chǎn)業(yè)之能。
 
　　正如，愛科重視技術(shù)投入，在設(shè)施和技術(shù)領(lǐng)域的投資使他們能夠制造更加先進(jìn)的機(jī)械設(shè)備，始終緊跟農(nóng)業(yè)領(lǐng)域的發(fā)展變化。憑借著深厚的經(jīng)驗、悠久的傳統(tǒng)和龐大的經(jīng)銷商網(wǎng)絡(luò)，愛科更加了解客戶的根本需求，設(shè)計人員得以時刻關(guān)注客戶的反饋，與供應(yīng)商、農(nóng)學(xué)家和研究機(jī)構(gòu)密切合作，打造表現(xiàn)出眾并創(chuàng)造豐厚利潤的解決方案。
 
　　當(dāng)前，愛科采用現(xiàn)代化技術(shù)，有挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森、維美德等。這也告訴我們，愛科創(chuàng)新的核心就在于使機(jī)器和設(shè)備能夠滿足*對不斷變化的糧食和燃料的需求聯(lián)合式農(nóng)業(yè)機(jī)械、基于遙測技術(shù)的跟蹤系統(tǒng)、靈活的技術(shù)能夠適應(yīng)地區(qū)性農(nóng)業(yè)多樣化需求及眾多其他需求。
 
　　制定企業(yè)可持續(xù)性目標(biāo)
 
　　對于愛科而言，可持續(xù)性是一項核心的業(yè)務(wù)需要，是打造打造企業(yè)價值的戰(zhàn)略支柱。愛科一直秉持著“為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案”的愿景，在運(yùn)營、客戶、供應(yīng)商和社區(qū)這四個核心領(lǐng)域制定了企業(yè)可持續(xù)性目標(biāo)。
 
　　愛科董事會的首要職責(zé)是監(jiān)督可持續(xù)性工作，了解愛科的可持續(xù)性工作并幫助制定必要的指令，以可持續(xù)性工作作為優(yōu)先任務(wù)。此外，董事會還審核衡量指標(biāo)和取得的可持續(xù)性進(jìn)展，從而取得對可持續(xù)性方案的接受。
 
　　此外，愛科的可持續(xù)性戰(zhàn)略通過進(jìn)行實質(zhì)性評估來制定并加強(qiáng)，并由愛科確定與利益相關(guān)方和業(yè)務(wù)有關(guān)的事宜。從愛科面臨的初步可持續(xù)性問題列表中確定一個潛在實質(zhì)性問題的簡短列表并添加到實質(zhì)性矩陣中，形成愛科的可持續(xù)性報告框架基礎(chǔ)。在選擇目標(biāo)時注重尋找具有獨特優(yōu)勢并能產(chǎn)生持久、積極影響的單域。
 
　　在公共政策方面，愛科經(jīng)常通過各種業(yè)務(wù)職能部門和運(yùn)營地區(qū)與利益相關(guān)方開展合作。愛科的公共政策參與同樣通過參加國家和組織開展，這些組織的工作與他們作為行業(yè)制造商和農(nóng)業(yè)價值鏈參與者的地位相一致。
 
　　始終堅持公司愿景、使命和價值
 
　　愛科始終堅持以“為飼育*的農(nóng)業(yè)生產(chǎn)者提供高科技解決方案”作為公司發(fā)展愿景，將“通過的客戶服務(wù)、創(chuàng)新、質(zhì)量和負(fù)責(zé)任的態(tài)度實現(xiàn)利潤增長”作為公司發(fā)展使命，并將個人和職業(yè)的行為準(zhǔn)則作為公司核心價值觀，落實到工作生活的方方面面。
 
　　為此，借助于挑戰(zhàn)者、芬特、GSI(谷瑞)、麥賽福格森和維美德等，愛科為世界各地的農(nóng)民提供全套的農(nóng)業(yè)解決方案，包括拖拉機(jī)、聯(lián)合收割機(jī)、牧草與秸稈收獲設(shè)備、播種與耕作設(shè)備設(shè)備、糧食儲藏、蛋白質(zhì)生產(chǎn)系統(tǒng)和零部件。
 
　　重視人力資源的投資
 
　　中國農(nóng)業(yè)大學(xué)工學(xué)院院長韓魯佳提出，要建立多元化培訓(xùn)體系，人才是鄉(xiāng)村振興的資源，要重視對農(nóng)業(yè)機(jī)械裝備的創(chuàng)新和農(nóng)業(yè)人才的培養(yǎng)，堅持抓人才促生產(chǎn)、抓帶全局，為鄉(xiāng)村振興提供強(qiáng)有力的人才支撐。分層次、分批次、分領(lǐng)域、分方向開展培訓(xùn)，以移動互聯(lián)網(wǎng)等信息化手段，創(chuàng)新探索新型服務(wù)方式，構(gòu)建政府扶持、面向市場、多元化的農(nóng)村人才培育體系。
 
　　“功以才成，業(yè)以才廣”，愛科同樣重視人才的培養(yǎng)。其中，“愛科大學(xué)”項目為人員提供技能、教育和持續(xù)發(fā)展，通過提供培訓(xùn)資源加強(qiáng)管理和領(lǐng)導(dǎo)能力；“愛科學(xué)院”項目則是針對經(jīng)銷商定期進(jìn)行知識更新培訓(xùn)，通過提供課程與培訓(xùn)，讓經(jīng)銷商始終擁有新技術(shù)并始終與客戶保持聯(lián)系。
 
　　編后語：每個企業(yè)的成功都并非偶然，愛科作為農(nóng)業(yè)的中堅力量，不僅擁有豐富通用的農(nóng)田作業(yè)解決方案以及全面且品質(zhì)的產(chǎn)品系列，同時其完善的經(jīng)銷商網(wǎng)絡(luò)可為用戶提供包括零配件、售后服務(wù)、技師培訓(xùn)等專業(yè)支持。10月26-28日即將在湖北武漢博覽中心舉辦的2018中國農(nóng)業(yè)機(jī)械展覽會，愛科也將攜眾明星產(chǎn)品悉數(shù)亮相，展位號A112，敬請期待！
 
　　

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