【世界知識產(chǎn)權(quán)日】此“猴姑”非彼“猴菇”——農(nóng)機行業(yè)發(fā)展更需創(chuàng)新驅(qū)動

2019-04-26 16:30:57 來源：農(nóng)機網(wǎng)原創(chuàng) 作者：四夕 閱讀量：46092 評論

　　【農(nóng)機網(wǎng) 編輯視角】看似平凡的今天(4月26日)，其實是一個不平凡的節(jié)日——世界知識產(chǎn)權(quán)日。世界知識產(chǎn)權(quán)日由世界知識產(chǎn)權(quán)組織于2001年4月26日設(shè)立，目的是在世界范圍內(nèi)樹立尊重知識、崇尚科學(xué)和保護知識產(chǎn)權(quán)的意識，營造鼓勵知識創(chuàng)新的法律環(huán)境。在今年的世界知識產(chǎn)權(quán)日前夕，有這么一件事鬧上了微博熱搜——#江西江中猴姑起訴陜西猴菇#，是不是“猴姑”“猴菇”傻傻分不清楚？
 
　　4月23號下午，江西某公司將咸陽興平市的一家食品廠告到了西安市中級人民法院，他們認為自己名下的“猴姑”餅干被對方“猴菇”餅干“傍”了。庭審中，原告方認為消費者看到兩個商品名無法直接區(qū)分，被告的行為違反了《商標法》第五十七條的規(guī)定，在相同或者相似的商品上，使用相似的商標。被告則認為，“猴姑”的商標是以猴子姑娘為本意，而他們使用的“猴菇”是猴頭菇的簡稱，并且自己在包裝上已經(jīng)注明了產(chǎn)品來源，兩者根本不可能混淆。庭審中雙方同意調(diào)解，此案將擇期宣判。
 
　　“猴姑”“猴菇”的爭議讓人啼笑皆非，但是不可否認的是背后所揭露的市場真相：商標造假屢見不鮮，康師傅VS唐師傅、藍月亮VS藍月殼、大白兔奶糖VS太白兔奶糖……還記得去年的世界知識產(chǎn)權(quán)日，農(nóng)機網(wǎng)就曾提到了“山寨德邦”造假事件(查看文章《世界知識產(chǎn)權(quán)日來了，農(nóng)機企業(yè)也要維權(quán)亮劍》)，提醒農(nóng)機企業(yè)加強維權(quán)意識。
 
　　法規(guī)加持：知識產(chǎn)權(quán)保護力度正持續(xù)加大
 
　　*局局長申長雨24日在2019中國知識產(chǎn)權(quán)保護高層論壇上表示，我國將完善知識產(chǎn)權(quán)法律法規(guī)，重點完善侵權(quán)懲罰性賠償制度。據(jù)介紹，圍繞加強知識產(chǎn)權(quán)保護，*局2019年還將著力抓好制定知識產(chǎn)權(quán)強國戰(zhàn)略綱要、制定實施知識產(chǎn)權(quán)保護體系建設(shè)方案、加強知識產(chǎn)權(quán)源頭保護以及創(chuàng)新知識產(chǎn)權(quán)保護機制等工作。
 
　　近年來，我國越來越重視對相關(guān)知識產(chǎn)權(quán)保護法律法規(guī)的完善，且逐步在加大對知識產(chǎn)權(quán)侵權(quán)行為的懲處力度。
 
　　就農(nóng)機行業(yè)而言，主要根據(jù)《國家創(chuàng)新驅(qū)動發(fā)展戰(zhàn)略綱要》、《國家信息化發(fā)展戰(zhàn)略綱要》《“十三五”國家科技創(chuàng)新發(fā)展規(guī)劃》、《中國制造2025》、《“十三五”國家戰(zhàn)略性新興產(chǎn)業(yè)發(fā)展規(guī)劃》、《“十三五”旅游業(yè)發(fā)展規(guī)劃》、《“健康中國2030”規(guī)劃綱要》等黨中央、國務(wù)院文件明確重點發(fā)展方向確定的《知識產(chǎn)權(quán)重點支持產(chǎn)業(yè)目錄(2018年本)》中直接將畜禽養(yǎng)殖設(shè)施設(shè)備、智能農(nóng)機裝備與設(shè)施等劃入知識產(chǎn)權(quán)保護范圍。
 
　　在今年發(fā)布的中央一號文件中，更是在夯實農(nóng)業(yè)基礎(chǔ)、保障重要農(nóng)產(chǎn)品有效供給方面明確提出了要加快突破農(nóng)業(yè)關(guān)鍵核心技術(shù)。包括強化創(chuàng)新驅(qū)動發(fā)展，實施農(nóng)業(yè)關(guān)鍵核心技術(shù)攻關(guān)行動，培育一批農(nóng)業(yè)戰(zhàn)略科技創(chuàng)新力量，推動生物種業(yè)、重型農(nóng)機、智慧農(nóng)業(yè)、綠色投入品等領(lǐng)域自主創(chuàng)新；支持薄弱環(huán)節(jié)適用農(nóng)機研發(fā)，促進農(nóng)機裝備產(chǎn)業(yè)轉(zhuǎn)型升級，加快推進農(nóng)業(yè)機械化；加強農(nóng)業(yè)領(lǐng)域知識產(chǎn)權(quán)創(chuàng)造與應(yīng)用等具體措施。
 
　　創(chuàng)新驅(qū)動——提升市場核心競爭力
 
　　今年1月，國家統(tǒng)計局對外公布，經(jīng)初步核算，2018年全年我國國內(nèi)生產(chǎn)總值(GDP)為90.0309萬億元，同比增長6.6%，經(jīng)濟總量站上90萬億元的新臺階。其中，2018年，高技術(shù)制造業(yè)、戰(zhàn)略性新興產(chǎn)業(yè)和裝備制造業(yè)增加值分別比上年增長11.7%、8.9%和8.1%，增速分別比規(guī)模以上工業(yè)快5.5、2.7和1.9個百分點。
 
　　在激烈的化市場競爭中，擁有核心關(guān)機技術(shù)的知識產(chǎn)權(quán)既是支撐行業(yè)穩(wěn)定發(fā)展的重要基石，也是企業(yè)和國家參與競爭的核心要素。只有創(chuàng)新驅(qū)動才能夠在新一輪的市場競爭中搶占先機，占領(lǐng)制高點。
 
　　受歷史等因素的影響，相對比于其他發(fā)達國家而言，我國農(nóng)業(yè)裝備領(lǐng)域起步晚、發(fā)展慢，在農(nóng)機裝備層面有效供給不足，缺乏核心競爭力。但隨著技術(shù)研發(fā)能力逐漸成為行業(yè)競爭焦點，“中國制造2025”的提出，農(nóng)機裝備更是成為十個重點領(lǐng)域之一，我國逐漸由制造大國走向制造強國。
 
　　近年來，農(nóng)業(yè)領(lǐng)域科技和知識產(chǎn)權(quán)迅速發(fā)展，為穩(wěn)生產(chǎn)、提效率、降成本、增收益提供了重要保障和支撐。2018年9月，農(nóng)業(yè)農(nóng)村部發(fā)布的《中國農(nóng)業(yè)農(nóng)村科技發(fā)展報告》顯示，我國農(nóng)業(yè)科技進步貢獻率由2012年的53.5%提高到2017年的57.5%，取得了一批突破性成果。農(nóng)業(yè)高新技術(shù)產(chǎn)業(yè)不斷壯大，帶動農(nóng)村新產(chǎn)業(yè)新業(yè)態(tài)蓬勃發(fā)展。
 
　　正如，在正在舉辦的2019(首屆)全國農(nóng)業(yè)科技成果轉(zhuǎn)化大會暨第七屆成都都市現(xiàn)代農(nóng)業(yè)博覽會上，中國農(nóng)科院成果轉(zhuǎn)化局局長王述民代表大會組委會和專家評選組發(fā)布了100項重大農(nóng)業(yè)科技成果和1000項科技成果，并從中選出部分具有推廣價值的成果進行展覽展示和推介路演，促進相關(guān)成果的轉(zhuǎn)化交易。

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